It’s placement, timing, and narrative control.
Marketing a book is not about noise or short-term spikes. It’s about positioning the work clearly, reaching the right audiences, and building momentum that lasts beyond launch week.
At The Paper House, marketing and visibility are treated as strategic extensions of the book itself — not add-on services or one-off promotions.
We work with authors who understand that meaningful visibility is built deliberately, over time, with intention.
We don’t sell hype.
We don’t chase trends.
We don’t promise virality.
Instead, we focus on:
Every marketing engagement begins with one question:
What does this book need to be known for — and by whom?
Marketing and visibility may include a combination of:
Not every book requires the same approach — and not every book is suited for every channel. We prioritize alignment over activity.
Marketing engagements at The Paper House are built around clarity, pacing, and accountability—not volume or velocity.
Rather than offering pre-set or “one-click” marketing packages, we structure each engagement as either a defined campaign or an ongoing retainer, depending on the book’s goals, lifecycle stage, and audience.
Every engagement is scoped intentionally after review, ensuring strategy is aligned before execution begins.
Defined campaigns are time-bound and outcome-focused, often aligned with a specific milestone such as:
A book launch or relaunch
A seasonal or topical opportunity
A targeted visibility push for a specific audience or channel
These campaigns are scoped in advance with clear objectives, deliverables, and timelines, allowing for focused execution without unnecessary noise.
Retainers are designed for books that require longer-term positioning, refinement, and sustained visibility. This structure allows us to:
Monitor performance over time
Adjust messaging and channels as the book gains traction
Build momentum beyond launch week
Retainers prioritize strategic continuity rather than short-term spikes.
Every engagement begins with a review of the manuscript, market position, and author goals. Scope is then defined intentionally—based on what will serve the book, not what can be sold.
We do not pursue activity for its own sake.
We prioritize alignment, relevance, and sustainability.
Each campaign is guided by one foundational question:
What does this book need to be known for—and by whom?
Not every manuscript is a fit for marketing or PR engagement — and that’s intentional.
We take on visibility work where:
This protects both the author and the work.
Marketing engagements begin after manuscript review and, when applicable, publication planning.
If you’re interested in launch support, sustained visibility, or a longer-term campaign, we’ll start by evaluating the book’s goals, audience, and readiness — then recommend an approach that makes sense.
Visibility should serve the book — not distract from it.
